Todos

Todos os livros

1522 microbooks disponíveis

Pedro Malan & Gustavo H. B. Franco & Edmar Bacha

30 anos do Real

Crônicas no calor do momento

Mustafa Suleyman & Michael Bhaskar

The Coming Wave

Technology, Power, and the Twenty-First Century's Greatest Dilemma

Harvard Business Review

Artificial intelligence

The insights you need from Harvard Business Review

Kai-Fu Lee

AI superpowers

China, Silicon Valley, and the new world order

Patrick Renvoise & Christophe Morin

O código da persuasão

Como o neuromarketing pode ajudar você a persuadir qualquer pessoa, a qualquer hora, em qualquer lugar

Waldemar Pförtsch & Uwe Sponholz & Philip Kotler

Marketing H2H

a jornada para o marketing human to human

Lilian S. Gonçalves

Neuromarketing aplicado à redação publicitária

Descubra como atingir o subconsciente de seu consumidor

Margaret Ann Boden

Artificial Intelligence

A very short introduction

Max Tegmark

Life 3.0

Being human in the age of artificial intelligence

Tom Taulli

Artificial Intelligence basics

A non-technical introduction

Vincent Bastien & Jean-Noël Kapferer

The Luxury Strategy

Break the rules of marketing to build luxury brands

Jim Lord

Don't wait, lead now

Simple lessons in leadership that can be applied to coaches, teachers, managers, executives, parents, or anyone who leads others

John Whitmore

Coaching para performance

Os princípios e práticas de coaching e liderança

Reid Hoffman & Chris Yeh

Blitzscaling

O caminho vertiginoso para construir negócios extremamente valiosos